They have been called the most influential generation, and yet Millenials are distancing themselves more and more from the institution of the church. They want to be part of something bigger than themselves, but they’ve not always found a place within the larger context of the local church, choosing instead to give their time to things that seem to be more effective.
In his latest book “Welcoming the Future Church,” Jonathan Pokluda shares his experience of watching a weekly gathering targeted at millenials grow from one hundred and fifty to tens of thousands. Pokluda shares in the introduction that, “If young adults aren’t joining and leading in your church, eventually your church will die. Or at the very least, it will miss out on an opportunity to impact and unleash the most influential generation the world has ever seen.”
Pokluda shares the things that he has seen effective at reaching this generation, things that might be surprising to those within the church who have thought that whistles and bells would be the draw that would bring Millenials into the church. He divides his book into three sections: Teach, Engage, and Deploy.
In the Teach section, Pokluda shares that drawing Millenials doesn’t involve a hiding of the truth. Instead, it involves preaching and teaching from the whole of the Bible, not just the comfortable parts. When there are areas that seem to lack clear direction, engaging in conversations about those areas, not shying away from them.
Pokluda shares his method of preparing messages and his approach to receiving feedback to be as effective as possible. He even admits that he has seen more life change come out of conversations than out of sermons, a fairly self-aware and honest assessment from a pastor. He encourages the reader to hear feedback often rather than just a few times a year. Constant feedback allows for constant change which leads to constant movement towards more effective communication.
There is no question that the church as an institution struggles with change. In the Engage section of the book, Pokluda encourages churches to hold loosely to traditions that might stand in the way of engaging the younger generation. Just as he encouraged an honest assessment of his own communication through feedback, he does the same in regards to the methods used within the church. When we base our methods on what worked then rather than what might be effective now, we arrogantly choose to idolize those methods rather than reach a new generation. It’s by design that Pokluda positions this section and discussion after his emphasis on the Bible so as not to be criticized by anyone who might suggest that he is pushing for a compromise in teaching doctrine or morality.
Pokluda encourages an environment within the church where Millenials can learn from other generations and vice versa. While they are open to instruction, they also want to be heard and valued. Relationship and authenticity are key. Don’t over-promise and under-deliver as so many churches have done. Don’t build your church on programs and attractional events only because you will soon lose those you’ve attracted through those things to another church that does them better.
One thing that Pokluda mentions that I particularly appreciated is the importance of discipleship moving beyond straight teaching concepts. If we don’t move from the “learning” aspect to the “doing” of discipleship, can we really call it discipleship? Discipleship means following and that can’t be in word alone, it needs to be accompanied by deeds.
In the last section, “Deploy,” Pokluda speaks of the importance of vision. Millenials (and everyone else in your church, for that matter) need to be given a picture of what can be. That picture needs to be compelling, energizing, and engaging. Expecting that they will come simply because you tell them it’s important is not enough. Pokluda writes, “give young adults a vision bigger than themselves. Don’t bore them by playing church, pretending to have it all together.” He goes on to say that a weak vision is the easiest way to discourage young people to live into their calling to be disciples of Jesus Christ.
Delegation kills two birds with one stone, it benefits the leader by not requiring them to do it all themselves and it allows others to step up to their own strengths and gifts to lead as well. Pokluda shares from his own experiences about how he has seen teams built together to the point of enjoying one another’s company. Shared experiences are essential for this team-building.
In another very helpful section, Pokluda shares his 5 “C’s” of vision casting: convincing, constant, celebrate, communicate, and call. While the section isn’t very long, it provides some good application for the way forward as you engage young people in the life and ministry of your church.
This is a good place to start for anyone struggling with how to best engage the next generation. There are other resources from places like the Fuller Youth Institute which give some additional practical and more in-depth approaches towards engaging the younger generations with spirituality and discipleship. Pokluda’s book provides some helpful measures that don’t feel too overwhelming for someone who feels like they just don’t know where to start. If you find yourself in that place, this book may be helpful to give you a boost and start you on your way towards engaging the next generation.
(This review is based upon a copy of this book which was provided free of charge by Baker Books. These opinions are my own; I was not required to write a positive review, nor was I compensated for this review.)